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Printing Process


Fine Art Printing

What does Giclée mean?

The word giclee has come to be associated with types of inkjet printing that utilise archival, pigment-based inks and archival substrates in their process. Primarily produced on wide-format printers, these printers use the CMYK colour process but may also contain additional cartridges for variations, or lighter tones, of each colour based on the CcMmYK colour model. These additional colour cartridges increase the achievable colour gamut and allow for smoother shading and gradients.

How do I order?

Navigate to our webstore to order custom prints or if you work in custom sizes please contact us for a quote.

How much do fine art prints cost?

You can view our standard size pricing and order fine art prints online.

However, if you work in custom sizes please contact us for a quote.

Why do I need to send you my original artwork?

It is always preferred practice to have your original artwork in studio to colour-match to. While in our care, we will scan it in, digitally colour-match it and test print and compare to your original to check every colour is as close as we can achieve. Your original will always be kept flat and protected and will be sent back to you with the rest of your order.

That said, we do print supplied files with fantastic results, however without having your original to sight, we cannot take any responsibility for colours “looking off” or not matching your original. Further information about this can be found here.



Digital Printing

What is the difference between digital prints and fine art prints?

Simply put, the quality of the materials used and the longevity is what differentiates digital and giclée prints. Giclée printing allows the artist to provide a high quality product for their customers that, unlike digital, will never fade or degrade over time. However our digital prints are still of the highest quality and a great option for the enthusiast on a budget.

Giclée printing is an artform of itself - and in essence, a museum-grade reproduction.

Our giclée prints are printed professionally by our dedicated printer, Kim.
Kim has 8 years trade experience with fine art reproductions and is responsible for printing every giclée print we have ever sold. All of our giclée prints have been colour-matched by eye (under our specialty studio lighting) to replicate the original artwork, then printed with lightfast inks (fade resistant) on acid free, archival stock before being cut, embossed & finished by hand.

Giclée printing allows artists to not just replicate their artwork accurately as possible but also allows them to sell fine art reproductions that will last a lifetime, as they will never fade (IF kept out of direct sunlight!) or degrade over time!

All of our giclée fine art prints come with a 100 year guarantee.

Our digital prints are a digital copy - that we are able to produce much faster and at a lower price point - making them a very appealing alternative. Digital prints are perfect for an enthusiast on a budget and/or budding artists etc. however do not have the colour brilliance, look, feel or lifespan of our giclée reproductions. That said, our digital prints are still a beautiful print as each artwork is printed using the same colour-matched files as our giclée prints and feel similar to our giclée reproductions as we have specially sourced a textured stock of the highest quality available.

What is the process for ordering digital prints?

You can order digital prints online. All pieces that go through our digital printer are printed as supplied with no adjustment or colour-matching. This allows us to turn them around quickly and keep the costs low!

Can I have my digital prints colour-matched?

Yes, technically you can. However, due to the differences in the printing process (between digital and fine art prints), our digital printer has restrictions on colours that cannot be achieved with toner. In this instance, your print would be colour-matched for our fine-art printer per our standard setup cost ($25 + GST for A5 - A2 sized originals, $35 + GST for A1 and larger, custom sized pieces), but your prints would be printed digitally per your request. Although we take great care in this process, due to the technical differences between our machines, we take no responsibility for the colours “looking off” or not matching your original when printed digitally.

Bonus: Once we have your artwork setup and on file, it can easily be run through our fine art printer later because it’s already set up for print!